As the General Manager of CardScan, Pete delivered quick wins while rejuvenating the organizational culture. Previously, directing Rubbermaid’s global licensing program, he earned the corporate MVP award for more than doubling royalty revenues and wholesale sales in just two years. As Business Development Director at Tula Communications, Pete spearheaded an aggressive pursuit to become Samsung’s agency of record for its pioneering Olympic Torch Relay sponsorship—elevating both Samsung and Tula into world-class ranks in Olympic marketing. Pete earned his MBA from the University of North Carolina and was recruited into the global finance unit at Coca-Cola. Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders. Pete is a US Naval Academy graduate and an award-winning Naval aviator. In 2009 Pete Canalichio founded the EverworthGroup and launched Licensing Brands, Inc. and Canalichio Investments, Inc. Licensing Brands offers informational products and coaching to licensors and licensees. Canalichio Investments is dedicated to uncovering potential and unlocking worth in the real estate market.
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